Information of yellow Journalism

"Yellow" Journalism
As newspapers began to compete more and more with one another to increase circulation and obtain more advertising revenue, a different type of journalism was developed by publishers Joseph Pulitzer and William Randolph Hearst.
In the mid-1890s, Pulitzer (in the New York World) and Hearst (in the San Francisco Examiner and later the New York Morning Journal) transformed newspapers with sensational and scandalous news coverage, the use of drawings and the inclusion of more features such as comic strips.
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http://www.humboldt.edu/~jcb10/yellow.html


Defining "Yellow Journalism":Competition with Hearst

William Randolph HearstThe Pulitzer name remains popular today because it is associated with the most prestigious award in American journalism. Yet many historians revile the award's benefactor with charges of irresponsible reporting and sensationalism. The Pulitzer name is most often linked in textbooks with that of William Randolph Hearst, a Californian who assumed control of the Journal in 1895.
Hearst burst onto Park Row, the New York street lined with newspaper buildings, and immediately began to shake things up. The ironic and tragic elements of the story cannot be ignored. The Journal was founded in 1882 by Albert Pulitzer, Joseph's brother. Albert sold the paper at a profit, and it continued with a modest circulation until Hearst moved to New York and purchased it. Surely, Hearst would have bought another paper had the Journal not been for sale, but Joseph had to live with the fact that the newspaper which became his chief competitor had originated within his own family. The two brothers became estranged over time, as Joseph considered his sibling rash and frivolous.
The irony does not end there; both Joseph Pulitzer and Hearst were outsiders when they came to New York. Their papers appealed to the same elements of the city that had previously been ignored by the press. Women, labor leaders, Democrats, immigrants and the poor found articles that held their interest and represented their political views.
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http://www.onlineconcepts.com/pulitzer/yellow.htm