Sunday, September 7, 2008

Sensationalism

In media, people always used to make news or stories more excited and can attract the readers or audiences. They just simply add some information which do not have in the real news. This is call sensationalism. They do it because of making money. They wanted to attract the mind of audiences. It'll indirectly manipulated the mind of audiences and they can make more profits.
In my opinion, sensationalism today is very normal as everyone in this world is practicing it. Is this bad or good? Let give some comments.

The current situation

The current situation that is happening in our country examples like, our previous health minister, Datuk Seri Dr Chua Soi Lek, and Opposition party leader Datuk Seri Anwar Ibrahim. They all hit the headlines of papers. They all made the matter look as if it's major crisis but in fact it is only a small matter, sensationalizing it. In one event, where Datuk Seri Anwar Ibrahim were asked to hand over his DNA samples to the police hit the main page with big bold letters attracting citizens to read it while at the bottom of the page lies a small column reporting a message by our PRIME MINISTER. The media are playing a part in the political world not only just reporting events but manipulating and exaggerating it to gain public interest. Datuk Seri Dr Chua Soi Lek resigned from his position of the head of Health minister because of a leak of a video of him with another woman in a room. The news was all over the papers and medias and even the western news. Because of the reports being flooded into newspapers gained public interest and somehow manipulating them, with repeated pressure from public forced Dr. Chua to resign. A political tactic using the media as a powerful weapon.

Reference

http://alt.tnt.tv/movies/tntoriginals/roughriders/jour.home.html

http://library.thinkquest.org/C0111500/spanamer/yellow.htm

The question

Yeah of course we get our source of information from the media such as the newspapers and broadcasting news. To much of our knowledge, not ALL of the stories written are true. Stories can be written by anybody and anyone to believe it. Is it reliable or not the question is, well, i do agree its an important and reliable source of information. Where else can we get those information if it's not to be from the papers or medias ? Other than that, we must be there and then at the situation to get to know about the real situation. There is where reporters come in to do the job for us, how it will be sensationalize, manipulated or mislead is up to the people who have the power to report it.

It is up to us to believe what's real and what's been much exaggerated. We read only what excites us, what we're interested in. We tend to believe everything that is printed on the "newspaper". That is how the papers can gain such popularity along the centuries without fail.

Yellow journalism

Practiced among print medias, stories that were exaggerated, mislead and manipulated to gain popularity, increase newspaper sales and exiting public opinions.

It all started, with rapid industrialization that was happening all around the world. The Industrial Revolution eventually affected the newspaper industry, allowing newspapers access to machines that could easily print thousands of papers in a single night. This is believed to have brought into play one of the most important characteristics of yellow journalism - the endless drive for circulation. And unfortunately, the publisher's greed was very often put before ethics.

Information of yellow Journalism

"Yellow" Journalism
As newspapers began to compete more and more with one another to increase circulation and obtain more advertising revenue, a different type of journalism was developed by publishers Joseph Pulitzer and William Randolph Hearst.
In the mid-1890s, Pulitzer (in the New York World) and Hearst (in the San Francisco Examiner and later the New York Morning Journal) transformed newspapers with sensational and scandalous news coverage, the use of drawings and the inclusion of more features such as comic strips.
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http://www.humboldt.edu/~jcb10/yellow.html


Defining "Yellow Journalism":Competition with Hearst

William Randolph HearstThe Pulitzer name remains popular today because it is associated with the most prestigious award in American journalism. Yet many historians revile the award's benefactor with charges of irresponsible reporting and sensationalism. The Pulitzer name is most often linked in textbooks with that of William Randolph Hearst, a Californian who assumed control of the Journal in 1895.
Hearst burst onto Park Row, the New York street lined with newspaper buildings, and immediately began to shake things up. The ironic and tragic elements of the story cannot be ignored. The Journal was founded in 1882 by Albert Pulitzer, Joseph's brother. Albert sold the paper at a profit, and it continued with a modest circulation until Hearst moved to New York and purchased it. Surely, Hearst would have bought another paper had the Journal not been for sale, but Joseph had to live with the fact that the newspaper which became his chief competitor had originated within his own family. The two brothers became estranged over time, as Joseph considered his sibling rash and frivolous.
The irony does not end there; both Joseph Pulitzer and Hearst were outsiders when they came to New York. Their papers appealed to the same elements of the city that had previously been ignored by the press. Women, labor leaders, Democrats, immigrants and the poor found articles that held their interest and represented their political views.
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http://www.onlineconcepts.com/pulitzer/yellow.htm

The yellow journalism

The yellow journalism give us the news which are determinate.
In newspaper publishing, the use of lurid features and sensationalized news in newspaper publishing to attract readers and increase circulation.
Inflammatory, irresponsible reporting by newspapers. The phrase arose during the 1890s, when some American newspapers, particularly those run by William Randolph Hearst, worked to incite hatred of Spain, thereby contributing to the start of the Spanish-American War. Newspapers that practice yellow journalism are called yellow press.