how can we bring back the buyers?

first we have to see the market,obviously in malaysia,young people rule it,so it must be targeted on them.what kind of song that usually they listen,something energetic and some soft element maybe(because i like it that way lol).
and improve the way how should the singers should be,promote them into maximum,but not just half way,all the time this thing has to done,or the buyers will started to forget about them.